Sales channels examples

A sales channel is a means of selling to your customers. Where can the customer purchase your product is the sales channel.

Types of sales channels are:

Personal selling

Using sales techniques, establish a network of customers business to business (B2B).

Selling your product in a physical shop or store.

self serve machines and kiosks.

Selling your product digitally or online.

Giving your product to be re labeled by reseller/s.

Distributing your product in bulk.

Specialising in selling your product in a foreign market.

All these sales channels have pros and cons which also depend on your product and target segment.