Sales channels

A sales channel is a means of selling to your customers. Where can the customer purchase your product is the sales channel.

Types of sales channels are:

Personal selling

Using sales techniques, establish a network of customers business to business (B2B).


Selling your product in a physical shop or store.

Automated retail

self serve machines and kiosks.


Selling your product digitally or online.

White label

Giving your product to be re labeled by reseller/s.


Distributing your product in bulk.

Import and export

Specialising in selling your product in a foreign market.


All these sales channels have pros and cons which also depend on your product and target segment.