You don’t need to be a SEO “expert” or “analyst” to get your website or page ranking easily on Google. In my experience if the content is there and you put in the work its a downhill roll to get onto Google and have your website noticed.
Keywords are what makes Google know what your page is about and what it contains.
If you have a blog post about restoring a 1974 Chevrolet hot rod truck in Australia keywords you would be using are:
- 1974 Chevrolet hot rod truck restoration
- 1974 Chevrolet hot rod truck restoration Australia
- 1974 Chevrolet hot rod truck
- Chevrolet hot rod truck
You need to use and repeat these several words as much as possible WITHOUT it being annoying to read! This way you cover what your page is about but also anyone not interested in restoring a Chevrolet hot rod truck but still interested in the truck will find your page. Your keywords should feature heavily in the url.
Have and use headings
A heading is exactly what those 4 words are above this ^. A heading should contain keywords and be precise. Dont just spam heading 1 all over your page (the biggest heading) make use of heading 2’s 3’s and 4’s they are a good way to prioritize content.
Images and videos
Images correctly titles and have an alt attribute are fantastic to help create a more informative page or post. You can be indexed by Google images and can feed of YouTube authority if you link a YouTube video. Just make sure your images are scaled and sized appropriately for mobile viewing.
Link social media profiles
Cross link your social media accounts to your blog or website. This is important especially for eCommerce business because when they search your business name they get all the links they need up the top in Google.
Use your links
If you blog and are writing about something you touched on in the past, link it! Use Reddit and YouTube as a way to submit your links where appropriate.
Put in the work on your content
Go into detail, do the research expand on what your post is about. This not only helps in SEO with Google perceiving your web page to be worth indexing and not some website utilizing black hat SEO. Make sure your pages is free from errors, spelling mistakes and the HTML code is correct.
Set up Google Analytics
Google analytic’s is a tool in which you can analyze and segment your websites views, hits and users. You can profile these users, see locations, devices and times they viewed your website. Ill go more into depth of Google analytic’s in another post but it is a good way to see your viewers target segments.
Optimize for mobile
Having a website that views well and is functional on mobile devices and tablets is a must! WordPress themes now days do this automatically and there are plugins to help too. Using AMP is also an excellent idea see this post here. If your website is not on WordPress using frameworks like Bootstrap or Bulma are easy ways to make it fully responsive.
Have a sitemap.xml
A sitemap is a simple formatted listing that has a websites page addresses, date modified and sometimes the priority attribute. My sitemap is here and as i have many posts which means many urls the sitemap is quite big. I use https://www.xml-sitemaps.com/ to generate sitemaps every week. Having a sitemap really helps search engine bots crawl your whole website and see all your pages (that you want seen).
Use Webmaster tools
Google webmasters tools is a great way to add your website into Google and be able to check indexing statuses, errors, search clicks and much more. Putting your website on Google webmasters console is a guaranteed way to get indexed. Using the webmaster console you can easily check how many pages google has indexed and on what date.
From following the points above you can ensure your web page will be indexed and show in Google, Personally i find SEO to be simple. Over time, with good content and constant website or blog posting and updating it gives no reason for Google not to rank and index your page as it deserves to be.