Digital branding in short is what makes you standout in the digital or online world. It is not only images and logos but also colours, designs, wording, names, usernames and styles. Whether it be your website, social media profile or an advertisement how it looks is your digital branding.
How important is digital branding?
Branding is very important, its puts you apart from competitors easily and can shape how your product is perceived in terms of quality and value. Consistency is a good starting point in strong digital branding, logos, colours and fonts must be the same (excluding a promotional campaign/ new line). Having an attractive logo and branding can help build trust with any potential customers as well as shaping your companies personality.
Solid digital branding also helps with
- Web design
- Email marketing
- Social media marketing
Through the use of professional graphics, logos, styles and fonts a consistent branding helps your brand perception.
It’s absolutely best to invest in a good graphic designer to do your logos, banners and graphics for small or online business’s. If your branding is a thing of beauty it can speak a lot about other factors like good customer service.