Customer support is crucial for digital services

10 years ago

A service is an Intangible product right!? One you can't hold physically, but you can still certainly use a service.…

What is a target market?

10 years ago

A target market is a specific segment or type of consumers marketing efforts are aimed at in a campaign. The…

Competitive analysis

10 years ago

Competitive analysis; identifying your competitors, assessing their  strategies to know their strengths and weaknesses in a relative market to you…

Sales channels

10 years ago

A sales channel is a means of selling to your customers. Where can the customer purchase your product is the…

The product life cycle

10 years ago

The product life cycle is the progression of a product through 4 stages; these stages are Introduction, Growth, maturity and…

What is digital branding?

10 years ago

Digital branding in short is what makes you standout in the digital or online world. It is not only images…

The four Ps of marketing

10 years ago

The four Ps of marketing or the marketing mix are: Product, Price, Promotion and Place. Product The product can either…

Microsofts waste of $US400 million

10 years ago

At the start of the 2014 NFL season it became known that Microsoft signed a 5 year deal with the…

The aims of product clearance

10 years ago

Product clearance or discounting is a method to sell stock that you want gone quickly, often at times it will…

The OzBargain effect

10 years ago

OzBargain is an online community that thrives on its users or members posting 'deals' which can be upvoted (+) or…