Pricing structures

Pricing structure is the strategy and planning of pricing, bundles, value and discounts. Base price, creating bundles (1 for $2 or 6 for $10) and deciding on promotional sales strategies….

The role of analytics in marketing

Google Analytics, AdWords,  Surveys and sales data are all collectors of important data that should absolutely be used in marketing decisions and processes. Data related to your business in any…

Dominos new way of advertising

Potholes that never get fixed annoy people, ads annoy people and get avoided where possible but Dominos pizza has combined these two scenarios in a clever way. Dominos are paying…