Case in point; Learn from honest reviews
The Mollymook motel has apparently no awareness to actions have consequences and poor service is costly, after charging $50 for a “false review” that was apparently defamatory. In what type…
Category: Marketing
How does Sanity still exist?
Incredibly there is still a chain selling physical copies of CD’s and DVD’s, more than several years on from the collapse of disc rental stores and the coming of fast…
New Balance dropping the ball on the Kawhi Leonard hype
Kawhi Leonard is the blazing hot player in the NBA right now. From hitting game winning shots, consistently having dominant games and carrying the Raptors to playoff wins. Kawhi Leonard…
North Face did a sneaky on Wikipedia
North Face the global outdoor clothing brand devised and executed with the help of Leo Burnett Tailor Made agency a image manipulation on Wikipedia. The aim was to get the…
Shop with confidence; Using a slogan as a coverup
“Lowest prices are just the beginning”, “Fresh food people”, “Make bigger things happen” are all common and very recognisable phrases associated with large organisations here in Australia. You see the…
The rise of free loaders going under the term influencer
Asking for something to be done for free in exchange for exposure. Sounds bad, looks bad is bad. This sentence is common in emails and direct messages of social media…
The McDonalds have a good one strategy
I noticed this months back but only recently after some local traveling did it get confirmed, McDonald’s drive thru attendants are saying “Have a good one” after taking your money…
Cafe that you pay with your data
Handing out your details for a coffee, would you do it? Opening yourself up to advertising (spam) now is a payment method at a cafe at Rhode Island, understandably it…
SkyBus supporting an airport rail link; what is in it for them?
SkyBus is an Australian and New Zealand airport bus service, Every year SkyBus carries 2 million passengers to or from Melbourne airport. What I found very interesting and rather perplexing…
Another reason to avoid Instagram; Sponsored content overload
This post was made from Posting Instagram sponsored content is the new summer job – The Atlantic. I have written about Instagram before, it is a platform overrun with ads,…