Marketing

Sales channels

A sales channel is a means of selling to your customers. Where can the customer purchase your product is the sales channel.

Types of sales channels are:

Personal selling

Using sales techniques, establish a network of customers business to business (B2B).

Retail

Selling your product in a physical shop or store.

Automated retail

self serve machines and kiosks.

Ecommerce

Selling your product digitally or online.

White label

Giving your product to be re labeled by reseller/s.

Wholesale

Distributing your product in bulk.

Import and export

Specialising in selling your product in a foreign market.

 

All these sales channels have pros and cons which also depend on your product and target segment.

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