ASOS and The Iconic are similar but different at the same time. Here is a comprehensive rundown on the differences between the two from an Australian consumer point of view.
| ASOS | The Iconic | |
| Founded | 3rd June 2000 | 2011 |
| Headquarters | London UK | Sydney Australia |
| Employees | 4,000+ | 400 |
| Other locations | France, Germany, USA, Italy, Australia and Spain | – |
| Main Currency | GBP | AUD |
| Standard shipping | $5 (free over $40) | $7.95 (free over $50) |
| Express shipping | $10 | $9.95 (free over $50) |
| Standard shipping speed | 5 days metro, 7 other | within 3 days |
| Express shipping speed | 3 days metro, 4 other | Next day metro |
The above table is sourced from the stores website and the shipping variables are in AUD and to an Australian address. ASOS is much bigger than The Iconic no doubt, a bigger range and accessible to more locations with more currency compatibility. The Iconic can do next day shipping or within 3 days to regional which is very quick.
Personally for me I find ASOS to be a more attractive option and the sales are usually better with a decent stock of common sizes. ASOS has a home or basics brand which is actually solid quality and that range is very well priced, The Iconic stocks premium brands and its rare to find budget items unless you get lucky in a sale.
The Iconic if you need clothing and quick all is well, but if you want bargains and a greater range ASOS it is.
If you factor in ASOS express shipping is 3 days for metro and the United Kingdom seasons being the opposite to Australia’s you can really be a winner shopping at ASOS and getting bargains. Whilst not ruling out The Iconic if you need clothing and quick all is well, but if you want bargains and a greater range ASOS it is.