What is digital branding?

Digital branding in short is what makes you standout in the digital or online world. It is not only images and logos but also colours, designs, wording, names, usernames and…

The four Ps of marketing

The four Ps of marketing or the marketing mix are: Product, Price, Promotion and Place. Product The product can either be tangible (good) or intangible (service), It is not limited…

The OzBargain effect

OzBargain is an online community that thrives on its users or members posting ‘deals’ which can be upvoted (+) or negged (-) is its a bad deal. These so called…

Advantages of an online store

Having an Online store versus a physical store has its many points of difference, There are both positive and negative aspects to an online store, e-commerce, e-store… the list goes…

What is social media marketing?

Social media marketing, what is it? Social media refers to online websites or mobile apps in which users can interact, communicate, upload and share. You have your common ones: Twitter,…