WTF is wordpress?

WordPress was created way back in 2003 with PHP! It is a highly simple to setup and configure content posting tool or the internet. Not just for blogging, you can…

Reviews dont need censorship

Reviews are a fantastic method to get unbiased opinions and ratings on how something was, whether it be a service or product maybe even an experience. So when the company…

What is a target market?

A target market is a specific segment or type of consumers marketing efforts are aimed at in a campaign. The target market are those likely to buy from you or…

Competitive analysis

Competitive analysis; identifying your competitors, assessing theirĀ  strategies to know their strengths and weaknesses in a relative market to you or your product. It is in this competitive analysis that…

Sales channels

A sales channel is a means of selling to your customers. Where can the customer purchase your product is the sales channel. Types of sales channels are: Personal selling Using…

The product life cycle

The product life cycle is the progression of a product through 4 stages; these stages are Introduction, Growth, maturity and Decline. Introduction stage The introduction stage is when the product…

What is digital branding?

Digital branding in short is what makes you standout in the digital or online world. It is not only images and logos but also colours, designs, wording, names, usernames and…