What is a target market?

A target market is a specific segment or type of consumers marketing efforts are aimed at in a campaign. The target market are those likely to buy from you or…

Competitive analysis

Competitive analysis; identifying your competitors, assessing theirĀ  strategies to know their strengths and weaknesses in a relative market to you or your product. It is in this competitive analysis that…

Sales channels

A sales channel is a means of selling to your customers. Where can the customer purchase your product is the sales channel. Types of sales channels are: Personal selling Using…

The product life cycle

The product life cycle is the progression of a product through 4 stages; these stages are Introduction, Growth, maturity and Decline. Introduction stage The introduction stage is when the product…

What is digital branding?

Digital branding in short is what makes you standout in the digital or online world. It is not only images and logos but also colours, designs, wording, names, usernames and…

The four Ps of marketing

The four Ps of marketing or the marketing mix are: Product, Price, Promotion and Place. Product The product can either be tangible (good) or intangible (service), It is not limited…

The OzBargain effect

OzBargain is an online community that thrives on its users or members posting ‘deals’ which can be upvoted (+) or negged (-) is its a bad deal. These so called…