Its true IAP are more attractive then pay to download
You see an app the interests you either through the logo, description, title or screenshot and you see it costs $2. How bad do you want it? bad enough to…
Category: Marketing
Pricing structures
Pricing structure is the strategy and planning of pricing, bundles, value and discounts. Base price, creating bundles (1 for $2 or 6 for $10) and deciding on promotional sales strategies….
The role of analytics in marketing
Google Analytics, AdWords, Surveys and sales data are all collectors of important data that should absolutely be used in marketing decisions and processes. Data related to your business in any…
Dominos new way of advertising
Potholes that never get fixed annoy people, ads annoy people and get avoided where possible but Dominos pizza has combined these two scenarios in a clever way. Dominos are paying…
Samsung flexes on an iPhone from 4 years ago
Samsung have done ads targeting the weakness of Apple before. Yes creative and drove the point home strong, the first time. Now they have released this ad: https://www.youtube.com/watch?v=3qhW1sDPHYI Again pointing…
Apple’s video; The App Store being superior to android comparison
https://youtu.be/rsY3zMer7V4 Without watching the video you can see where its going to go. The App Store can be seen as a quality app marketplace with strict guidelines and moderation whilst…
Apples little trick to boost sales mid way through a products life
Early April and its around 7 months since tha latest iphone dropped. Anyone thinking of buying has the massive aspect of “wait for the new Iphone in 5 months” hanging…
Postage is the weakness of Ecommerce
Blame Australia Post, blame the government or blame the store it doesn’t matter, postage prices in Australia have been an issue for years. With the rise of Ecommerce it hasn’t…
The effect cricket Australia’s cheating has on sponsors
The Australian cricket team got caught red-handed at ball tampering, blatant cheating not quite at drug usage or match fixing levels but still very much cheating. Take into consideration that…
Public relations
Public relations or PR is the actions and efforts in connecting the organisation/team/individual to their public (customer, user or follower). Communication is Public relations main focus, as one could say…