Competitive analysis
Competitive analysis; identifying your competitors, assessing their strategies to know their strengths and weaknesses in a relative market to you or your product. It is in this competitive analysis that…
Sales channels
A sales channel is a means of selling to your customers. Where can the customer purchase your product is the sales channel. Types of sales channels are: Personal selling Using…
The product life cycle
The product life cycle is the progression of a product through 4 stages; these stages are Introduction, Growth, maturity and Decline. Introduction stage The introduction stage is when the product…
What is digital branding?
Digital branding in short is what makes you standout in the digital or online world. It is not only images and logos but also colours, designs, wording, names, usernames and…
The four Ps of marketing
The four Ps of marketing or the marketing mix are: Product, Price, Promotion and Place. Product The product can either be tangible (good) or intangible (service), It is not limited…
Microsofts waste of $US400 million
At the start of the 2014 NFL season it became known that Microsoft signed a 5 year deal with the NFL to make their product, the surface pro tablet become…
The aims of product clearance
Product clearance or discounting is a method to sell stock that you want gone quickly, often at times it will be at a loss. This loss, if in a food…
The OzBargain effect
OzBargain is an online community that thrives on its users or members posting ‘deals’ which can be upvoted (+) or negged (-) is its a bad deal. These so called…
How is your product perceived?
How is you product perceived? Consumers evaluate products all the time, need or want it dosent matter. Pricing is a big factor on if a potential customer will purchase your…
Advantages of an online store
Having an Online store versus a physical store has its many points of difference, There are both positive and negative aspects to an online store, e-commerce, e-store… the list goes…