Unethical marketing practices
Unethical marketing – exploiting consumers, your customers and breaking laws. Unethical marketing can cost you big time with fines, loss of customers and bad reputations. Unethical marketing can be: Misleading…
Tag: Small Business
Retailers guide to being unethical on Black Friday
To be the best you have to learn from the best, so follow these steps to achieve maximum sales and hype on Black Friday/Cyber Monday sales: Step 1: Put the…
Fast shipping makes AliExpress a winner
AliExpress the online retailer is the king and OG for cheap items. It’s all due to the ability to mass manufacture in China where AliExpress originated. You can get pretty…
Googles popular times; what data tracking gets us
Have you ever looked at or noticed when searching a shop or place on google it will show a little bar chart with popular times? well if not it looks…
What is a subdomain?
Subdomains, what are they?! A subdomain can be seen as an extension to your main domain name. Lets put your domain name as www.wooljumpers.com a subdomain for this is like…
Customer support is crucial for digital services
A service is an Intangible product right!? One you can’t hold physically, but you can still certainly use a service. Services include but are not limited to: Internet, stream subscriptions,…
What is a target market?
A target market is a specific segment or type of consumers marketing efforts are aimed at in a campaign. The target market are those likely to buy from you or…
Competitive analysis
Competitive analysis; identifying your competitors, assessing their strategies to know their strengths and weaknesses in a relative market to you or your product. It is in this competitive analysis that…
The product life cycle
The product life cycle is the progression of a product through 4 stages; these stages are Introduction, Growth, maturity and Decline. Introduction stage The introduction stage is when the product…
What is digital branding?
Digital branding in short is what makes you standout in the digital or online world. It is not only images and logos but also colours, designs, wording, names, usernames and…