Unethical marketing practices

Unethical marketing – exploiting consumers, your customers and breaking laws. Unethical marketing can cost you big time with fines, loss of customers and bad reputations. Unethical marketing can be: Misleading…

What is a subdomain?

Subdomains, what are they?! A subdomain can be seen as an extension to your main domain name. Lets put your domain name as www.wooljumpers.com a subdomain for this is like…

What is a target market?

A target market is a specific segment or type of consumers marketing efforts are aimed at in a campaign. The target market are those likely to buy from you or…

Competitive analysis

Competitive analysis; identifying your competitors, assessing theirĀ  strategies to know their strengths and weaknesses in a relative market to you or your product. It is in this competitive analysis that…

The product life cycle

The product life cycle is the progression of a product through 4 stages; these stages are Introduction, Growth, maturity and Decline. Introduction stage The introduction stage is when the product…

What is digital branding?

Digital branding in short is what makes you standout in the digital or online world. It is not only images and logos but also colours, designs, wording, names, usernames and…