Unethical marketing practices

Unethical marketing – exploiting consumers, your customers and breaking laws. Unethical marketing can cost you big time with fines, loss of customers and bad reputations. Unethical marketing can be: Misleading…

AFL website, behind the times

It’s somewhat not a surprise to find an Australian business, service or government behind the times and not up to date on the latest tech, digital and internet methodology. AFL…

Reviews dont need censorship

Reviews are a fantastic method to get unbiased opinions and ratings on how something was, whether it be a service or product maybe even an experience. So when the company…

What is a target market?

A target market is a specific segment or type of consumers marketing efforts are aimed at in a campaign. The target market are those likely to buy from you or…