So you wanna know co-branding?!
Co-branding is when two brands form a partnership with one another to create and market a product that features both the brands logo’s. The easiest way to understand better is…
Category: Marketing
What on earth is a Niche and Niche Marketing?!
A simple way to define Niche is a small, focused area of a market that may have particular requirements and/or specialized needs to have access. Examples of Niches are: Active…
We finally know more about AFLX!
From writing this post over a week ago detailing that the AFL are not going all in on promoting AFLX, well we now have progress. The AFL have finally done…
The cookie
Its hot, you’re tired and its coming to the end of the day. Maybe you’ve been on a bus for most of the day or have been driving, seeing sights…
What makes a great landing page
A landing page is a single page that is mostly used for advertising, promotional or informative use. Given it’s a single page you need to nail some aspects to make…
How the BBL can go next level
The Big Bash League is an excellent cricket product, the atmosphere and entertainment at the games is marvelous for families and children. Watching on tv it can be quite enjoyable…
Big Bash Commentators Cheeky, faked KFC ad
I have written about this before…KFC have ads everywhere at the cricket, KFC this, HCG that and Backyard bucket that. Check this sneaky BS that the BigBash commentators tried to…
The new minimal MasterCard logo
Smooth, simple and modern. Those three words is how i would describe the current MasterCard logo. Given MasterCard is the official sponsor of the 2018 Australian Open you will and…
The Victorian government is an Apple shill
We have the Victorian government to thank when we see an out-of-place glass hut that is the Apple store in Federation square. Fed square a place for multiculturalism and community…
KFC, cricket and summer are hand in hand
The dark red background with letters KFC in white covering stumps, boundary fences, on field advertising and uniforms. Yep does that remind you of cricket? Do you get the feeling…