Amazon Australia’s launch flop
Here we have a prime example of what is fundamentally wrong with Amazon in Australia. On the left a product of the Australian Amazon on the right the USA Amazon,…
Tag: Online Store
ASOS vs The Iconic | an Australian view point
ASOS and The Iconic are similar but different at the same time. Here is a comprehensive rundown on the differences between the two from an Australian consumer point of view….
To browse Everlane you need to give your email address
Everlane the online clothing retailer is very very desperate for your email address. So desperate they will ask for it if you want to view a product. That in itself…
Retailers guide to being unethical on Black Friday
To be the best you have to learn from the best, so follow these steps to achieve maximum sales and hype on Black Friday/Cyber Monday sales: Step 1: Put the…
What we hope Amazon will do to the Australian retail scene
Online retail giant Amazon is set to open in Australia this Thursday the 23rd November, the day before black Friday. This is excellent news for consumers in Australia and the…
What is drop shipping?
Drop shipping is where a store or the seller does not keep or have the product in stock. When a sale is done the seller then purchases the product from…
Reviews dont need censorship
Reviews are a fantastic method to get unbiased opinions and ratings on how something was, whether it be a service or product maybe even an experience. So when the company…
Customer support is crucial for digital services
A service is an Intangible product right!? One you can’t hold physically, but you can still certainly use a service. Services include but are not limited to: Internet, stream subscriptions,…
Sales channels
A sales channel is a means of selling to your customers. Where can the customer purchase your product is the sales channel. Types of sales channels are: Personal selling Using…
The product life cycle
The product life cycle is the progression of a product through 4 stages; these stages are Introduction, Growth, maturity and Decline. Introduction stage The introduction stage is when the product…